#awinewith Emma Grojnowski, Founder of My Beauty Swap

https://mybeautyswap.com/

In this episode we talked about...

* Thirty years in beauty: three award-winning Bondi day spas, a skincare range sold by the thousands in the US, and the garage-turned-salon where she's done treatments for the lastnine years.

* The moment behind My Beauty Swap - realising during COVID that she couldn't afford the very treatments she gives, and figuring there must be thousands of beauty professionals inthe same boat.

* How the platform works: verified beauty professionals only, swaps that don't have to be one-for-one, and a community-first Beauty Pro Hub with blogs, jobs, expos and rewards.

* The Rubik's Cube rebuild - throwing away a year of dev work, redoing it in a couple of months, and why she's grateful the disaster happened early rather than later.

* Launching city by city, starting with Sydney - and the self-control it takes to tell the UK and LA to wait their turn.

* Why staff was her biggest challenge across every business, and how running lean with freelancers lets her move at her own (workaholic) speed.

* Selling a business you've fallen out of love with - and how returning to hands-on treatments brought the love back.

* Her advice: just don't give up - if you believe in something and you're passionate about it, there is always a way (plus the matchbox key story that started it all).

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