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A Valuable Company Is Not Always an Exitable Company | Peter Goldstein

A Valuable Company Is Not Always an Exitable Company | Peter Goldstein

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Peter Goldstein had what many founders would consider an enviable first exit.He started a specialty food distribution company at 24, builtrecurring revenue, strong margins and a respected customer base, andattracted three potential buyers by age 30.But he had never learned how to exit a business.In this episode of Your NEXT, Peter joins Jerome Myers to explain whybuilding a valuable company is not the same as building an exitableone. His first transaction included a two year earnout and a buyerwhose culture did not fit. The number looked good at closing, but thetransition revealed what the headline price had hidden.Peter and Jerome explore founder dependency, transferable enterprisevalue and the personal cost of making yourself indispensable. Theyalso examine reciprocal reliance: the business depends on the founderto solve every problem, while the founder depends on the business foridentity, purpose and importance.Peter shares how seeing a competitor’s product in a customer’s kitchenchanged his relationship with the company, why burnout pushed himtoward a sale and what happened when he left without a clear pictureof what came next.After four decades of entrepreneurship and several exits, Peter nowapproaches ownership differently. He does not simply build a companyto sell.He builds a company someone else would want to own.The episode also challenges founders to create more than one pathforward. A sale, recapitalization, ESOP, partnership, internaltransfer or partial exit can all be viable, but those choices must bebuilt before they are needed.As Peter puts it, his exits were not his only possible options.They were the only options he had created.Learn more about Peter:https://petergoldstein.coTake the Exit Readiness Assessment:https://www.exittoexcellence.com/eraLearn more about Jerome Myers:https://www.exittoexcellence.comThank you,Jerome Learn more about your ad choices. Visit megaphone.fm/adchoices
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