In this episode of "On the Agenda," Ed Palmer (Managing Director) chats with Rich Denny (Joint Chief Creative Officer), fresh from the Cannes Lions Festival.

Rich breaks down his top five campaigns from the festival, giving us a massive insight into the freshest, award-winning creativity.

They discuss the festival's growth, tech brand involvement, and the new humour category, emphasising creativity's impact on business success.

Rich's Top 5 Cannes Campaigns:

1. Heinz: Deployed ingenious strategies over five years, using humour and AI to revitalise the brand. Check out the case study here.
2. Xbox: Blended gaming with real-world football by recruiting a gamer for Bromley FC's staff. Check out the case study film here.
3. Coors Light: Turned a baseball mishap into a marketing win with limited-edition cans and clever advertising. Check out the case study film here.
4. Orange: This viral deep fake ad promotes the French women's national football team and addresses gender bias. Check out the case study here.
5. Magnum: Winter campaign using strategic media and proximity marketing to boost ice cream sales year-round. Check out the case study here.

Ed and Rich also praise a creative Spotify B2B campaign using spreadsheets to engage media planners, which you can check out here.

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