If you are building a company, content marketing is probably quite high on your to do list. And if you’re leading a company, you’ve probably been told you need to build your personal brand. But why? And how?

In this weeks episode, host Sam Floy is joined by Kathryn Strachan. Kathryn is owner and Managing Director of Copy House, a leading content marketing agency for fast-growing fintech and technology brands. Kathryn and Sam discuss the difference between B2B and B2C content marketing strategies, the role of Chat GPT in the content marketing industry, and why it's essential to build a strong personal brand.

If you've listened to the episode and would like to find out more, follow Kathryn on LinkedIn, or visit Copy House's website.

Kathryn is inspired by Spencer Gallagher, agency growth specialist and Founding Partner of Cactus. She suggested reading On Writing by Stephen King if you want to learn more about great copywriting, and Agencygnomics by Peter Hoole and Spencer Gallagher if you want to build and grow a successful agency.

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Cofruition provides fully-managed company podcasts for businesses looking for a simple and effective way to demonstrate thought leadership, expand their network and have consistent high-quality content. 

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