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In this episode, Kay pretends to be a small gym owner but the real value isn’t in the gym example. It’s in the one‑page business plan framework that works for every small business, no matter the industry.

We walk through the exact questions and decisions every owner needs to make: personal goals, business priorities, systems, customer retention, market expansion, staff culture, and competitive advantage. The gym scenario simply gives us a relatable way to demonstrate how the plan works in real life.

Whether you run a gym, a studio, a consultancy, a retail shop, or any small business, this episode gives you a simple, practical plan you can print, stick on your wall, and actually follow.

What you’ll learn:

• How to build a one‑page business plan that works for ANY small business
• The #1 improvement most owners need in their first 12 months
• How to identify new markets and strengthen your value proposition
• Why systems matter more than motivation
• How to create loyalty through personal connection
• Staff culture strategies that apply across all industries
• How to reduce business risk with simple, repeatable processes

Why this episode matters:
Even though the example is a boutique gym, the thinking applies universally. If you’re a small business owner who wants clarity, direction, and a plan that doesn’t live in a 40‑page document you’ll never read again, this is your episode.

Connect with us:
Crystal Petzer - https://businessgrowthcoach.com.au/
Kay Godfrey - https://upupandaway.net.au/

Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/
Email us - radio@businessgrowthcoach.com.au

Facebook - https://www.facebook.com/profile.php?id=61590811295505
Instagram - https://www.instagram.com/small_business_sorted/

If this episode hits home, share it with a business owner who needs to hear it.