Summary:

What if your stress isn't just a willpower problem, and it's really your nervous system stuck in overdrive? Ellyn Ito has spent 25+ years bringing new technology to market. When her 15-year-old son was struggling during the pandemic, she went looking for something that could help. His first session on a gentle neuromodulation device shifted things, and within months she had co-founded InnerStill to work toward bringing Mindvybe technology to everyone. Ellyn and Kimberly discuss how chronic stress has become "normal," how the vagus nerve moves us from fight-or-flight into rest-and-recover, and why calm spreads from person to person just like stress does. Ellyn also gets candid about building a startup in a brand-new category: educating a market used to taking a pill, raising mission-aligned capital, and quieting the inner voice that says you're not good enough.

In this episode:

• Neuromodulation and its impact on health
• The role of the vagus nerve in stress regulation
• How technology can help reconnect with oneself
• The development process of MindVibe and its benefits
• Challenges in bringing new health technology to market

Keywords:

neuroscience, neuromodulation, stress relief, nervous system, wellness technology, MindVibe, Ellen Ito, health innovation

Sound bites:

"Loosened stress in the neck and improved mood."

"Stress eclipses our higher cognitive functions."

"Vibing becomes a verb for wellness."

Chapters:

• 00:00 Introduction to Kimberly Griggs and the show's focus
• 83:09:05 Introducing Ellen Ito and her work in neuromodulation
• 219:15:49 The significance of the Edison Award for innovation
• 6194:16:00 Background and journey into the neuromodulation space
• 19305:24:00 What problem does Mindvybe solve?
• 359999:52:15 How electrical stimulation affects the brain and nervous system
• 609444:24:44 The importance of calming the nervous system for health
• 748333:19:01 Ellen’s secret sauce for perseverance and impact
• 901666:40:00 Lessons for entrepreneurs and innovators
• 928611:06:40 Closing thoughts and where to learn more about Mindvybe

Takeaways

• Neuromodulation can significantly reduce stress and improve mental clarity
• The Vagus nerve is a critical pathway for managing automatic body functions
• Funding is a major obstacle for health tech startups
• Technology that engages the nervous system passively can be a game-changer for mental health and wellness.

More About Mindvybe

https://www.mindvybe.com/

Connect with Ellyn

https://www.linkedin.com/in/ellynito/

Music licensed through Soundstripe.

Code: RZHO3DHUGECDPUHF