Phil Treagus-Evans is man of many talents. Having harboured entrepreneurial dreams from an early age, he started his social media agency, Giraffe Social, after graduating from university.

Running an agency wasn't enough for Phil though! As a voracious reader, he also had an ambition to write a book. So, in 2025 he published Human First Marketing, a book encapsulating his thoughts about social media marketing, supported by references to academic theory and tactical implementation.

Phil talks us through his journey, from student, to agency boss, to author. He explains lessons learned along the way, and advice for marketers on how to take a 'human first' approach.

You can connect with Phil on LinkedIn here: https://www.linkedin.com/in/phil-treagus-evans/

You can buy the book here: https://www.amazon.co.uk/Human-First-Marketing-Trusted-Remembered/dp/1068454202/

As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.

Suso (Susan) O'Brien has held marketing roles at some of the world's most famous brands, including several years as Brand Director at Sky, and her most recent role as Global CMO at Just Eat.

From telephone calls in New York taxis, to hiring Snoop Dogg and Katy Perry to front the Just Eat adverts, Suso talks us through her career - and it's not all glamourous! She explains how she climbed the first rungs on the career ladder, as well as the need to be resilient and focus on long-term brand outcomes.

Suso has held both consultancy and in-house roles and she also explains the pros and cons of each. Whether you are an experienced marketer or have aspirations for a long career in marketing, you'll enjoy listening to Suso's brand insights and career experiences.

You can connect with Mel on LinkedIn here: https://www.linkedin.com/in/susoltd/

As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.

Melanie Nicholas has held roles that many marketers dream of, including Managing Director at Universal Pictures, Marketing Director at Polygram, and Head of Brand at Odeon Cinemas.

Mel is at least part of the reason you know about movies such as Fast and Furious, Despicable Me, and the Jason Bourne series. Mel has worked with, and for, some huge brands and very famous celebrities. She talks us through the challenges and pressures of her various roles, and parellels with wider marketing positions.

Mel's career has since evolved to become a maketing 'fixer', working as a consultant, and interim or fractional CMO. We chat with Mel about the highlights of her career, the pros and cons of working in the entertainment industry, and more recent work with hospitality brands.

You can connect with Mel on LinkedIn here: https://www.linkedin.com/in/melanienicholas/

As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.