『A Life In Marketing』のカバーアート

A Life In Marketing

A Life In Marketing

著者： Dr Tom Bowden-Green and Dr Hanne Knight
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概要

This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing.

Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development.

The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at Hanne.Knight@plymouth.ac.uk or Tom.Bowden-Green@uwe.ac.uk.

We're also on LinkedIn:

https://www.linkedin.com/in/hanne-knight-36b60041/

https://www.linkedin.com/in/tombowdengreen/

© 2026 A Life In Marketing マーケティング マーケティング・セールス 経済学
エピソード
  • Joe Johnston - Launch

    Joe Johnston - Launch
    2026/03/20

    Joe Johnston is a very smart marketer. As Head of Experimentation at Launch, Joe's role is to recommend and test ways to improve the effectiveness of his clients' marketing activity. He applies behavioural science principles and research-based insights to make marketing campaigns more effective.

    Listen in to hear Joe chatting through his approach to experimentation and his approach to solving a wide range of marketing challenges.

    He also explains his career so far, from starting in public relations, to roles in digital marketing, conversion optimisation, and now more general experimentation. It's a fascinating journey, driven by a passion for knowledge and an inquisitive mind.

    Away from the day job, Joe is also the Lead Organiser of The Marketing Meetup in Bristol.

    You can connect with Joe on LinkedIn here: https://www.linkedin.com/in/joe-johnston-838bb428/

    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
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    29 分
  • Megan Fellows - Screwfix

    Megan Fellows - Screwfix
    2026/02/12

    Megan Fellows is not just an experienced digital marketer, but also a perennial student! She studied a degree, then a Masters degree, and now a PhD. All of this whilst handling digital marketing roles in retail, education, and financial services sectors.

    We discuss Meg’s career path to date, leading to her current role handling CRM for Screwfix.

    She explains what a CRM role involves, how previous roles led her to this point, and what she aims to discover through her PhD.

    You can connect with Megan on LinkedIn here: https://www.linkedin.com/in/meg-fellows-643573140/

    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
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    26 分
  • Phil Treagus-Evans - Human First Marketing

    Phil Treagus-Evans - Human First Marketing
    2025/11/26

    Phil Treagus-Evans is man of many talents. Having harboured entrepreneurial dreams from an early age, he started his social media agency, Giraffe Social, after graduating from university.

    Running an agency wasn't enough for Phil though! As a voracious reader, he also had an ambition to write a book. So, in 2025 he published Human First Marketing, a book encapsulating his thoughts about social media marketing, supported by references to academic theory and tactical implementation.

    Phil talks us through his journey, from student, to agency boss, to author. He explains lessons learned along the way, and advice for marketers on how to take a 'human first' approach.

    You can connect with Phil on LinkedIn here: https://www.linkedin.com/in/phil-treagus-evans/

    You can buy the book here: https://www.amazon.co.uk/Human-First-Marketing-Trusted-Remembered/dp/1068454202/


    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
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    29 分
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