『A Life In Marketing』のカバーアート

A Life In Marketing

A Life In Marketing

著者: Dr Tom Bowden-Green and Dr Hanne Knight
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This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing.

Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development.

The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at Hanne.Knight@plymouth.ac.uk or Tom.Bowden-Green@uwe.ac.uk.

We're also on LinkedIn:

https://www.linkedin.com/in/hanne-knight-36b60041/

https://www.linkedin.com/in/tombowdengreen/

© 2025 A Life In Marketing
マーケティング マーケティング・セールス 経済学
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  • Susan O'Brien - Sky, Amazon, BBC, and Just Eat
    2025/10/15

    Suso (Susan) O'Brien has held marketing roles at some of the world's most famous brands, including several years as Brand Director at Sky, and her most recent role as Global CMO at Just Eat.

    From telephone calls in New York taxis, to hiring Snoop Dogg and Katy Perry to front the Just Eat adverts, Suso talks us through her career - and it's not all glamourous! She explains how she climbed the first rungs on the career ladder, as well as the need to be resilient and focus on long-term brand outcomes.

    Suso has held both consultancy and in-house roles and she also explains the pros and cons of each. Whether you are an experienced marketer or have aspirations for a long career in marketing, you'll enjoy listening to Suso's brand insights and career experiences.

    You can connect with Mel on LinkedIn here: https://www.linkedin.com/in/susoltd/

    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.

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    27 分
  • Melanie Nicholas - Universal Pictures, Odeon, and Handpicked Hotels...
    2025/09/23

    Melanie Nicholas has held roles that many marketers dream of, including Managing Director at Universal Pictures, Marketing Director at Polygram, and Head of Brand at Odeon Cinemas.

    Mel is at least part of the reason you know about movies such as Fast and Furious, Despicable Me, and the Jason Bourne series. Mel has worked with, and for, some huge brands and very famous celebrities. She talks us through the challenges and pressures of her various roles, and parellels with wider marketing positions.

    Mel's career has since evolved to become a maketing 'fixer', working as a consultant, and interim or fractional CMO. We chat with Mel about the highlights of her career, the pros and cons of working in the entertainment industry, and more recent work with hospitality brands.

    You can connect with Mel on LinkedIn here: https://www.linkedin.com/in/melanienicholas/

    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.

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    38 分
  • Gareth Helm - McDonalds, Innocent, Zoopla and more...
    2025/07/10

    Gareth Helm has had a stellar career in marketing, including roles at some of the world's biggest brands. Most recently he was Chief Marketing Officer for McDonalds, and then Chief Marketing Officer at Homeserve. His career though has included roles with Innocent Drinks, Zoopla, Nestle and Unilever among others. Wow!


    Gareth is now a non-executive director and provides career development and strategic advice through a project called Sideminds. He has also found time to write an award-winning book - The Marketing Leader's Code.


    We chat with Gareth about his career path, navigating huge changes in the digital landscape, and his advice for listeners on how to climb the career ladder.


    You can connect with Gareth on LinkedIn here:https://www.linkedin.com/in/thehelm/


    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.

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    33 分
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