In this episode of A Drop in the Ocean, I sit down with Alyx Elliott - senior campaign strategist, former campaign leader at organisations including Oceana, World Animal Protection and multiple global charities - to explore what it really takes to create campaigns that drive meaningful change.

With more than 20 years in campaigning, Alyx has led teams tackling everything from overfishing, ghost gear and bottom trawling to oil and gas, animal welfare, and public policy. Today, she helps organisations pressure-test their campaign strategies, remove barriers, and build campaigns that are actually fit for purpose.

In this conversation we dive into:

👉 Why most campaigns lose focus before real change happens
👉 The power of insights - not just data, but truly understanding people
👉 Why strategy needs constant review, not a once-a-year workshop
👉 The uncomfortable truth about coalition-building and brand ego
👉 Why winning a policy isn’t enough if nobody measures real-world impact
👉 How campaign leaders can stay focused, resilient, and relentless

This is a brilliant conversation for campaigners, charity leaders, marketers, communicators, and anyone trying to create change in a noisy world.

Because real campaigns don’t just make noise.
They move people, systems, and policy.

🎙 Listen now.

Support the show

🌊 A Drop in the Ocean is hosted by Stu Davies – Ocean-Caring Digital Strategist.
We amplify the voices of people and organisations working to protect our blue planet through smarter storytelling and strategy.

🎧 New episodes of A Drop in the Ocean land monthly. Subscribe and be the first to listen.

💬 Have a story to tell or a challenge you’re trying to work through for Stu to discuss? Contact: stu-davies.com/amplify-your-impact/

📥 Want to build a sharper, more resilient digital marketing strategy for your ocean-focused organisation? Download the Ocean Impact Blueprint and start amplifying your message today: stu-davies.com/ocean-impact-blueprint/

🔗 Follow Stu on @stu-daviesuk.bsky.social‬ and linkedin.com/in/studaviesuk/
🎙️ Produced by Joel Roberts Can-b Media https://can-b.co.uk/
🎨 Artwork by @aslicreates
🎵 Theme music by Mark July

In this episode of A Drop in the Ocean, I sit down with Lorena Neira - climate scientist turned entrepreneur and co-founder of Blusink.

Lorena is working at the intersection of ocean science, carbon removal, and ecosystem restoration – building technology that doesn’t fight nature, but works with it.

We explore her journey from open-ocean research to launching a ClimateTech startup, and the challenge of turning complex science into something the world can actually understand, trust, and adopt.

Blusink’s approach is deceptively simple: using engineered materials placed on the seafloor to accelerate natural carbon capture while restoring marine ecosystems.

But behind that simplicity sits a much bigger story.

We get into:

• The reality of building in the ocean carbon removal space
• The communication challenge of explaining new, unfamiliar technology
• Balancing scientific credibility with commercial traction
• Why working with ocean systems matters more than forcing solutions onto them

This is a conversation about clarity in complexity – and what it really takes to turn ocean innovation into real-world impact.

If you’re working in ClimateTech, OceanTech, or trying to communicate complex ideas in a noisy space - this one’s for you.

Support the show

🌊 A Drop in the Ocean is hosted by Stu Davies – Ocean-Caring Digital Strategist.
We amplify the voices of people and organisations working to protect our blue planet through smarter storytelling and strategy.

🎧 New episodes of A Drop in the Ocean land monthly. Subscribe and be the first to listen.

💬 Have a story to tell or a challenge you’re trying to work through for Stu to discuss? Contact: stu-davies.com/amplify-your-impact/

📥 Want to build a sharper, more resilient digital marketing strategy for your ocean-focused organisation? Download the Ocean Impact Blueprint and start amplifying your message today: stu-davies.com/ocean-impact-blueprint/

🔗 Follow Stu on @stu-daviesuk.bsky.social‬ and linkedin.com/in/studaviesuk/
🎙️ Produced by Joel Roberts Can-b Media https://can-b.co.uk/
🎨 Artwork by @aslicreates
🎵 Theme music by Mark July

In this episode of A Drop in the Ocean, I sit down with Viv Williamson, Head of Fundraising and Marketing at The Wave Project, the UK charity transforming young lives through surf therapy.

For over 15 years, The Wave Project has used the healing power of the sea to support children and young people facing mental health and emotional challenges, helping them build confidence, resilience and connection in the water.

Viv shares the story behind this unique work - how surf therapy supports wellbeing, why partnerships and fundraising are essential to making it sustainable, and the real impact that blue space can have on young lives. From innovative long-term partnerships to rallying volunteer mentors, this conversation explores both the heart and strategy behind creating meaningful change.

A powerful, human discussion about the ocean’s role in healing, community, and creating futures full of confidence and possibility.

🌊 A Drop in the Ocean is hosted by Stu Davies – Ocean-Caring Digital Strategist.
We amplify the voices of people and organisations working to protect our blue planet through smarter storytelling and strategy.

🎧 New episodes of A Drop in the Ocean land monthly. Subscribe and be the first to listen.

💬 Have a story to tell or a challenge you’re trying to work through for Stu to discuss? Contact: stu-davies.com/amplify-your-impact/

📥 Want to build a sharper, more resilient digital marketing strategy for your ocean-focused organisation? Download the Ocean Impact Blueprint and start amplifying your message today: stu-davies.com/ocean-impact-blueprint/

🔗 Follow Stu on @stu-daviesuk.bsky.social‬ and linkedin.com/in/studaviesuk/
🎙️ Produced by Joel Roberts Can-b Media https://can-b.co.uk/
🎨 Artwork by @aslicreates
🎵 Theme music by Mark July