Leads feel tighter than they did during the boom of the early 2020s. Tim Musch says that doesn't always mean demand went away. Often, it means the funnel got leakier.

Tim is a Business Development Specialist at Paradigm Vendo and a 2022 inductee into the Legends of the Home Improvement Industry. He spent more than two decades at MarketSharp before joining Paradigm, and he's known for looking hard at the numbers behind the funnel. Pam Torrey sits down with Tim to talk about getting more out of the leads you already have, and how to adopt new technology without adding to the noise.

In this episode:

• Why leads feel scarcer, and a funnel metric many companies never track
• Where most companies could gain the most: getting more inquiries to a booked appointment
• What a missed 9 PM call and an unsold lead really cost
• Why "a confused mind says we'll think about it," and how transparency and clarity help, even a pricing range on your website
• What to expect from the AI-assisted prospect, who shows up better informed but not always correctly informed
• Why good tool rollouts fall apart on the floor, and Tim's 5 T framework for tech adoption: Trouble, Truth, Target, Test, Traction

About Paradigm Vendo: Vendo is a sales presentation, quoting, and contract platform that runs on an iPad and helps teams stick to a process in the home. Learn more or schedule a demo: https://info.paradigmvendo.com/

Built for Growth is brought to you by Leaping AI, the voice AI built for home improvement and home services. See what we're building: https://leapingai.com

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