Nada Pupovac is VP of Marketing Strategy at Animo Sano Psychiatry, where she leads a multidisciplinary marketing team and develops strategies to support the organization's growth, reach, and mission. Her work sits at the intersection of marketing, healthcare, and mental health, with a focus on building ethical, human-centered approaches that connect people with the care and resources they need.

At Animo Sano, Nada works cross-functionally with clinical and operational teams to translate complex mental-health services into clear, accessible, and meaningful communication for patients, clinicians, and the wider community. Her work spans the broader Animo Sano marketing strategy as well as the development of educational and community initiatives, including the Thriving with ADHD podcast, which she hosts and produces, and the Adults with ADHD Meetup – Educational Group for Adults with ADHD, which she facilitates on behalf of Animo Sano Psychiatry.

Through these initiatives, Nada brings together strategic marketing, mental-health education, community building, and storytelling to help make mental-health information and support more accessible. Her perspective offers a practical look at the opportunities and challenges of marketing in the mental-health and healthcare space, while keeping the needs of patients, clinicians, and communities at the center.

What you'll learn about in this episode:

• Why branding in behavioral health goes beyond logos and colors to brand voice and the experience patients have with you
• How Animo Sano builds trust by addressing first-appointment anxiety and refusing to make false guarantees
• Why marketing can't compensate for quality of care, and how word of mouth fueled the practice's early growth
• The four staples of Animo Sano's patient acquisition (organic search, paid ads, word of mouth, and referrals) and how local SEO and paid ads feed each other
• How Animo Sano pairs Collaborative Care partnerships with an independent brand presence to expand access in rural areas
• How a "pet project" ADHD podcast with 25,000+ downloads and a 3,000+ member meetup became patient acquisition channels
• How to get providers comfortable on camera, and why repurposing short-form video to YouTube Shorts made views skyrocket
• Where AI fits in Animo Sano's marketing, why human and medical review still matter, and the early signs of AI fatigue

Additional resources:

• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• Nada Pupovac on LinkedIn
• Animo Sano Psychiatry
• Thriving with ADHD podcast
• Healthy Mind, Happy Soul podcast
• Adults with ADHD – Education Group on Meetup
• A Brave New's Website

Chris Prudhomme is a digital marketing leader with 10+ years of growth, brand, and performance experience. He is currently Head of Marketing at Zivian Health, a B2B healthcare SaaS company that provides compliance infrastructure for organizations deploying advanced practice provider (NP & PA) workforces.

Chris began his career on the agency side as a copywriter and has grown into a hands-on marketing leader with range across content, SEO, paid media, and creative strategy, working in industries from social innovation to hospitality. His focus has increasingly centered on healthcare and workforce management: before Zivian, he led digital marketing at Gifted Healthcare, a national clinical staffing company, where he built the demand engine that drew thousands of clinician applicants a year. Chris now applies a blend of his creative roots and performance rigor to one of healthcare's most complex, trust-driven categories.

What you'll learn about in this episode:

• How Zivian Health uses brand to make complex regulatory and compliance challenges feel simpler, clearer, and more manageable.
• Why trust is one of the most important differentiators for healthtech brands and how branding helps earn it before the sales conversation begins.
• How to simplify complex healthtech value propositions by focusing on the human emotions behind the problem, not just the technical features.
• How memorable healthtech brands can be distinctive without sacrificing credibility, professionalism, or trust.
• How Zivian Health is positioning itself around the shift in how healthcare organizations build and manage their clinical workforce.
• Why brand building and performance marketing should work together, and how a strong brand can make performance marketing efforts work harder.
• How niche healthtech companies can prioritize the right marketing channels when their total addressable market is highly specialized.
• What healthcare brands need to consider as AI becomes more embedded in healthcare—and why clinical oversight and trust will be critical to responsible adoption.

Additional resources:

• Chris Prudhomme on LinkedIn
• Zivian Health's website
• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's website

As a marketing leader and passionate advocate for earlier cancer detection, Jaime LaMontagne has spent her career helping bring breakthrough medical innovations from idea to impact. She is currently leading the launch of Certitude™, the first blood-based test designed to detect breast cancer—work driven by a simple but powerful belief: detecting cancer earlier can change everything. Jaime has helped introduce some of the most transformative technologies in modern healthcare, including the Micra® leadless pacemaker at Medtronic—a device so small it fits inside the heart—and cancer diagnostics like Cologuard® and Oncotype DX® at Exact Sciences, which reshaped how cancer is screened and treated. Known for building high-performing teams and turning complex science into trusted brands, Jaime thrives at the intersection of innovation and human impact. Nothing motivates her more than helping ensure life-saving technologies reach the people who need them most.

What you'll learn about in this episode:

• How Astrin Biosciences is approaching the challenge of bringing a new diagnostic to the market.
• Why diagnostic brands need to build trust long before a patient needs to use your product.
• How Certitude is being positioned to build awareness and confidence around breast cancer detection.
• Why reaching patients can be just as important as educating physicians to drive diagnostic adoption.
• How to leverage marketing to reframe the cancer testing story around reassurance and peace of mind.
• What it takes to adopt a new diagnostic into an existing clinical workflow, making it clear who orders the test, and what happens next.
• How advocacy groups and AI can help emerging brands build awareness and credibility with communities already invested in the issue.

Additional resources:

• Jaime LaMontagne on LinkedIn
• Astrin Biosciences' website
• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's website