『98. Moriah Riona on Building a $100K coaching business』のカバーアート

98. Moriah Riona on Building a $100K coaching business

98. Moriah Riona on Building a $100K coaching business

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In this episode, Moriah Riona, award-winning luxury brand designer, certified life coach, and founder of Moriah Riona Branding, joins us to talk about what it really takes to build a brand that attracts high-level clients, commands premium pricing, and creates lasting equity. Moriah opens by drawing a sharp distinction between a business and a brand, explaining why a brand is an appreciating asset and the only thing worth selling when the time comes. She introduces her three-part Identity, Strategy, Design framework, making the case that the logo and the website are the last 10% of the equation, not the starting point, and that without the inner identity work, even the most beautiful brand will fall flat. She gets candid about imposter syndrome, pricing confidence, and why she believes it is never the price that loses the client but the person behind the price. The conversation moves into practical territory with tips on visual consistency, building a brand wardrobe, and auditing the full client journey to ensure every touchpoint creates the feeling you want your brand to evoke. Moriah closes by unpacking what luxury branding actually means, not a color palette or a price point, but a premium, remarkable experience that makes clients choose you every time. LEARN MORE AND CONNECT WITH MORIAH RIONA Website: https://moriahriona.com Instagram: https://instagram.com/moriahriona YouTube: https://youtube.com/@moriahriona Free Resource: 5 Figure Clients Mini-Course: https://moriahriona.com/free-course
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