Do you feel pressured to post on social media every day just to stay visible and sell books?

In this episode, you’ll learn how to find more readers without making Facebook, Instagram or TikTok the center of your book marketing strategy.

We’ll look at the difference between your social media presence and your wider author platform, including the marketing assets that can keep helping readers discover your books after you log off. Your email list, website, retailer pages, book descriptions, back matter and online search all have a part to play.

We’ll also look at Luke 5 and what Jesus’ response to increasing public demand can teach us about visibility, boundaries and deciding how much of your time and personal life belongs online.

If social media takes more time and attention than you want to give it, this episode will help you look beyond daily posting and strengthen the parts of your author platform that give readers more ways to find you and stay connected.

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© 2026 Urcelia Teixeira. All rights reserved. This episode and its accompanying materials may not be reproduced, republished, distributed, transcribed, or adapted in whole or in substantial part without prior written permission, except as permitted by law.