Today on It’s Your Life we want you to join us for an empowering conversation with the three visionary founders behind DeoDoc - Dr Hedieh Asadi, Hasti Asadi, and esteemed OB/GYN Professor Dr Gunvor Ekman‑Ordeberg - as they share how a personal health concern grew into a movement to revolutionise female intimate wellness.

This episode dives into the personal origins of DeoDoc, beginning with Hasti Asadi’s frustrating experience of being dismissed by her doctor when seeking help for persistent intimate odour. That moment sparked a journey for her sister, Dr Hedieh Asadi, who discovered a lack of awareness in the medical community around the vulva’s apocrine sweat glands. Together with Professor Gunvor Ekman-Ordeberg, a pioneer in women’s health with over 50 years of clinical experience, they created the first-ever doctor-founded intimate care brand made by women, for women. Their products are not only grounded in science but crafted with compassion, each one designed to be vulva-safe, pH-balanced, and stigma-busting. From clinical research to breaking long-held taboos, their work is helping redefine how we care for our most intimate health needs.

DeoDoc isn’t just about products - it’s a journey through empowerment, science, sisterhood, and advocacy. Whether you’ve felt dismissed by the healthcare world or simply want to learn more about intimate wellness, you’ll be inspired by how these founders turned frustration into innovation, reshaping the conversation around women's health.

SHOP DEODOC ON BOOTS: https://www.boots.com/sitesearch?searchTerm=deodoc

SHOP DEODOC ON CULT BEAUTY: https://www.cultbeauty.co.uk/c/brands/deodoc/