9 Months for Free, Then Equity in a Billion-Dollar Company with Bruce Cardenas
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9 Months for Free, Then Equity in a Billion-Dollar Company with Bruce Cardenas
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Bruce Cardenas helped Quest Nutrition for nine months without being paid. He walked away with equity in a billion-dollar company.
He was 46 when he met the founders, and he'd already been a police officer and built a protective services business. He wasn't looking for a break. He solved problems because that's how he'd always shown up, something he traces back to watching his father.
In this conversation with Lee, Bruce is honest about the part nobody says out loud: there was no promise, some owners will absolutely take advantage of you, and you have to know when your self-worth is starting to erode.
He also talks about the lieutenant who corrected him on an arrest early in his LAPD career, and the line that stuck: that's someone's brother, someone's father. And the anonymous survey at Quest that showed employees felt disrespected while leadership had no idea.
Plus the intern who kept showing up on weekends when it wasn't her job, and went on to become CMO.
Take the free two-minute Executive Alignment Diagnostic at etw.com.
For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/