AI is changing property management, but the real opportunity isn't simply using ChatGPT to write emails or create content. It's using AI to actually grow your property management business.

In this episode, Marc Cunningham sits down with Lior Abramovich of Blanket to explore how AI is moving beyond basic automation and becoming capable of finding potential owner clients, nurturing leads, personalizing sales conversations, improving owner communication, and helping property management companies reduce churn.

Lior explains the evolution from traditional CRMs that require your team to constantly enter information and maintain workflows to AI-native systems that can perform much of that work themselves. They discuss Blanket's new owner-focused CRM, its AI sales agent, Lead Finder, and how AI can identify and communicate differently with investors and accidental landlords.

Marc and Lior also dig into a larger challenge facing property managers: what happens when the market changes but your business doesn't? From declining investor activity to changing owner profiles, they explain why property management companies need to adapt their marketing, sales, and communication strategies rather than waiting for the market to return to what it used to be.

Plus, Marc shares his perspective on whether the AI revolution is really as unprecedented as the hype suggests or simply the latest major technological shift businesses need to learn how to use.

Check out Blanket at https://blankethomes.com/

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This podcast is produced by Two Brothers Creative.