Everyone's telling you to be consistent, and the downloads still aren't moving. If your listeners are bailing halfway through, the runtime isn't the problem.

The problem underneath the length debate is almost always structure, and most podcasters skip that layer entirely. We're getting into why the episode length debate is the wrong conversation and what your consumption rate is really telling you.

This episode is for the podcaster who can't figure out why their podcast episode structure isn't converting listeners into finishers, let alone buyers.

00:00 - Why the Episode Length Debate Is the Wrong Conversation

01:36 - The Three Things Every Episode Needs

05:57 - Two Podcasters, Same Topic, Very Different Retention Numbers

07:46 - The Three Questions to Answer Before You Hit Record

Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-episode-structure

Join the waitlist for Positioned and Found - https://leahbryantco.com/positioned-and-found

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This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com