In this episode, host Lindsey is joined by Alexandra, founder of the digital lifestyle brand Back to Home Base and host of the Planned-ish podcast.

Alexandra shares her journey from working in corporate finance for 13 years to launching her business in March, driven by her passion for stress-free, real-life hosting and connection. As a twin mom, she recognized the need for hosting advice that moves beyond the "Pinterest-perfect" ideal and focuses on making memories without spending endless hours planning. Back to Home Base offers digital party playbooks, recipes, and her signature Home Base Hosting Club—a done-for-you monthly membership providing everything from menus and recipes to decor links and activities, designed for people who love gathering but are short on time.

• From Corporate Finance to Creative Brand: Alexandra spent 13 years in corporate finance before launching Back to Home Base in March, channeling her love for planning and hosting into a business.
• Real-Life Hosting: Back to Home Base is a digital lifestyle brand focused on making hosting and home feel doable, not "Pinterest-perfect," for parents and busy individuals.
• The Home Base Hosting Club: A monthly, done-for-you membership that provides an entire themed hosting experience, including exclusive recipes, full menus, playlists, and links to decor and activities.
• Top Holiday Hosting Tip: Focus on pre-prepping food in advance (aim for recipes under 20-30 minutes) and don't be afraid to use store-bought shortcuts (like serving store-bought dip in an elevated way).
• The Launch Journey: Alexandra’s first year has been a humbling period of groundwork and building, balancing the creative side she loves with the steep learning curve of tech, website creation, and marketing while raising twin two-year-old boys.

Follow Alexandra on Instagram @backtwohomebase

Follow the Planned-ish Podcast

Check out the Back Two Home Base website

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