#78 - Ali Farha: How Game Funding Works (VC, Publishers, Project Financing & More)
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#78 - Ali Farha: How Game Funding Works (VC, Publishers, Project Financing & More)
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How do game studios actually get funded, and when should you choose VC, a publisher, project financing, or another route?
Today I’m joined by Ali Farha, Investment Associate at Behold Ventures, to break down how game funding actually works from the investor side, and what developers need to understand before raising money.
We talked about the difference between VC, publishers and project financing, when each funding route makes sense, what games VCs actually look for in a studio, how the investment process works, and why your pitch should change depending on who you’re raising from.
If you’re an indie developer, studio founder, or game developer trying to fund your next game, understand your financing options, or make your studio more investable, then this episode is for you.
Connect with Ali:
LinkedIn: https://www.linkedin.com/in/alifarha/
Website: https://behold.vc/
Listen to Ali’s previous episode: https://open.spotify.com/episode/0OEtoYIT1n1m1bjiBu5dDD?si=814233edcdf145f2
Connect with Harry:
LinkedIn: https://www.linkedin.com/in/phokou/
YouTube: https://www.youtube.com/@HivemindWorld
Instagram: https://www.instagram.com/hphokou/
Join our industry events: https://hivemind.world/
Get exclusive podcast recaps & industry insights:→ Subscribe to The Gaming Playbook Weekly at https://join.thegamingplaybook.com
Chapters:
00:00 Intro
02:34 How games VC works
05:35 Bootstrapping, friends & family, angels and VC
07:11 VC vs project financing
08:24 Why founders should look for “smart money”
10:16 The value of a VC network
11:48 How should an indie studio fund its game?
13:01 How the VC investment process actually works
16:28 Do VCs take control of game studios?
18:43 Questions founders should ask investors
19:23 What makes a game studio investable?
20:09 How to pitch a VC vs a publisher
21:32 Combining VC, publishers and other funding
22:47 Mobile games and UA financing
24:06 Could UA financing come to PC and console?
27:35 The future of AAA, AA and indie games
30:30 Final fundraising advice for game developers