751: What Denise Donoghue Does Differently to Close Over $100M a Year
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751: What Denise Donoghue Does Differently to Close Over $100M a Year
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Denise Donoghue has consistently closed over $100 million a year in personal mortgage production. What stood out to me in this conversation is that her strategy is not complicated. She prospects every day, tracks the right numbers, pays attention to partner conversion, and has a very clear process for building relationships with real estate agents. We also get into why most brokers are doing too much random activity, how to prospect without coming across needy, and why the data usually tells you exactly where your business is breaking down. In this episode, we talk about:
- The One-Hour Prospecting Rule - Why Denise still commits time every day to direct business development.
- Her Realtor Relationship Strategy - How she builds trust first instead of immediately asking for business.
- The Numbers She Tracks Closely - Why partner conversion, credit pulls, and partner conversations matter more than most brokers realize.
- Why Data Beats Emotion - How Denise uses 90 days of activity to find the real problem instead of blaming the market.
- How She Handles Rate Shoppers - Why educating clients early creates more trust and makes rate conversations easier.
You probably do not need another strategy. You need to consistently do the work, track what is actually happening, and fix the part of the process where the numbers are breaking down. Connect with Denise on: Instagram Facebook LinkedIn https://themortgagenerdgroup.com/ — We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this October! Toronto - Oct 14 Calgary - Oct 16 Vancouver - Oct 20 If you want to learn from brokers who are actually doing the work, check out https://brokertalks.com/. ILMB PROMO Use code ‘SCOTT’ for $50 OFF — Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com
Subscribe to my email list, Peckford's Playbook Join the Mortgage Mindset Daily Gamify your prospecting with the 10@10 App I Love Mortgage Brokering is in partnership with KDK Financial. To learn more about their automotive loan solutions for you and your clients, visit https://kdkfinancial.com.