『750: What’s Your Move? Case #001 | Would You Pivot or Fix the Funnel?』のカバーアート

750: What’s Your Move? Case #001 | Would You Pivot or Fix the Funnel?

750: What’s Your Move? Case #001 | Would You Pivot or Fix the Funnel?

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【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
I’m starting a new series called What’s Your Move? I’ll take real situations from coaching calls, remove the personal details, and give you a chance to decide what you would do before I share my take. In this first episode, a broker is feeling burnt out and thinking about pivoting into a completely different niche. The interesting part is that his funnel is already working. He can spend about $1,100 to generate roughly $5,800 in revenue. The problem is that too many files are falling apart between application and close. So the question is simple: do you scrap the model and start over, or fix the part that is broken? In This Episode, I Cover:
  • The Setup - A broker doing about 60 files a year is frustrated with his current model and thinking about making a major pivot.
  • The Numbers Behind the Funnel - Why the economics of the business suggested there was still something worth protecting.
  • Where the Deals Were Falling Apart - The leads and applications were there, but the process was breaking down before funding.
  • The Client Concierge Idea - Why I suggested putting the right person in charge of the relationship from application through close.
  • When to Pivot and When to Fix - Why I would not walk away from a working acquisition channel until I had tried to solve the real bottleneck.
Do not throw away a working business model just because one part of the process is broken. Find the bottleneck, fix it, and then see if the machine can scale. — We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this October. Toronto - Oct 14 Calgary - Oct 16 Vancouver - Oct 20 If you want to learn from brokers who are actually doing the work, check out https://brokertalks.com/. ILMB PROMO Use code ‘SCOTT’ for $50 OFF — Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com

Subscribe to my email list, Peckford's Playbook Join the Mortgage Mindset Daily Gamify your prospecting with the 10@10 App I Love Mortgage Brokering is in partnership with Ownwell. To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.
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