What are GLP-1 weight loss drugs doing to the fitness industry? Are peptides actually worth the hype? And has science based training gone too far? In this episode of The Better With Brock Podcast, I sit down with Eric Helms, natural bodybuilder, researcher, and co-founder of 3D Muscle Journey, to talk about the future of fitness. We discuss the rise of GLP-1 medications such as Ozempic and Wegovy, what happens when people stop using them, and how these drugs may reshape fat loss and the fitness industry. We also explore the concept of the obesogenic phenotype, identity and weight loss, the growing popularity of peptides, and the strengths and weaknesses of the science based fitness movement. Eric shares his perspective on training volume, full range of motion, hypertrophy research, and how strength training can be effective even with lower training volumes. If you are interested in fat loss, muscle building, evidence based training, GLP-1 medications, peptides, and the future of the fitness industry, this conversation will give you a lot to think about. Work with TEAM BROCK ASHBY 💪 Personalised coaching: https://teambrockashby.com/coaching Free calorie calculator: http://calc.teambrockashby.com/ Daily motivation emails: https://brocvkashby.activehosted.com/f/1 Connect with Brock 👋 Instagram: https://www.instagram.com/brockashby TikTok: https://www.tiktok.com/brockashby Email: https://teambrockashby.com/contact Eric Helms is a strength and conditioning researcher, natural bodybuilder, coach, and educator. He holds a PhD in strength and conditioning and is widely known for his work in evidence based hypertrophy training and nutrition for physique athletes. Eric is also a coach with 3D Muscle Journey and has helped shape much of the modern conversation around science based fitness. Follow Eric: Instagram: https://www.instagram.com/helms3dmj/ Website: https://www.3dmusclejourney.com/ Timestamps: 0:00 How GLP-1s are impacting society 6:30 What happens when people stop using GLP-1s 17:12 Identity and the obesogenic phenotype 35:14 Are peptides worth the hype? 55:40 Full range of motion and training volume 1:14:58 Strength training with less volume 1:22:48 Has science based training gone too far? 1:35:40 Quote, book and habit Let's go 💪