This episode is a concise, operator-grade briefing on what buyers actually underwrite in diligence and how to engineer a company that commands a premium valuation multiple. You’ll learn how to align your GTM, ops, and finance with the exact factors PE and strategic acquirers model so you can increase enterprise value, speed up diligence, and avoid price chips at close.

The 7 levers we cover include:

• Recurring Revenue: Increase MRR/ARR predictability and cohort retention to derisk future cash flows.
• Proprietary Assets: Build defensible moats (IP, data, brand, distribution) that competitors can’t replicate.
• Margins: Drive healthy gross and EBITDA margins through pricing, mix, automation, and vendor discipline.
• Customer Satisfaction: Prove durability with retention, NPS/CSAT, and NRR; expansion > new-logo dependence.
• Clean Books: GAAP-ready financials, organized contracts, and a clear cap table for a frictionless data room.
• Growth Potential: Credible upside (TAM, adjacencies, channels, velocity) buyers can model post-close.
• Scalability: Systems and processes that add revenue without proportional cost—demonstrated operating leverage.

Use this as a pre–diligence audit to tighten your data room, raise confidence with acquirers, and convert strong performance into a better outcome at exit.

#BusinessGrowth #FractionalCMO #SaaSGrowth #B2BMarketing #GoToMarketStrategy #DemandGeneration

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📒 Resources

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📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞𝗦

🔗 CONTENT CAPITALIST: https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/

🔗 PRACTICES FOR SOVEREIGN LIVING: https://www.amazon.in/PRACTICES-SOVEREIGN-LIVING-Essays-Game-ebook

🎓 𝗛𝗜𝗥𝗘 𝗠𝗘

🔗 http://michaelbecker.org/services/

📌 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - 𝗕𝗟𝗢𝗚

🔗 http://www.michaelbecker.org

🌐 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 - 𝗦𝗢𝗖𝗜𝗔𝗟

🔗 https://www.instagram.com/officialmbecker

🔗 https://www.linkedin.com/in/mjbecker

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