In this edition presenters Jodie and Pete briefly look back at season one, and look to the future.

Getting PR for your small business seems like the best of marketing, it’s free advertising after all . Or is it? Is PR just about generating headlines, or is there a more strategic way to approach it?

In this edition presenters Jodie and Pete get to grips with PR as a marketing tool thanks to guest Jess Morgan, owner of Carnsight Communications.

Google My Business. Is it just a directory or a vital free marketing tool which small businesses should get to grips with?  In this edition 68 Hats hosts Pete Avery and Jodie Newman are joined by Chris of Sumwot to learn what's what.

Video is said to be a vital part of marketing a business, getting better traction on social media than other content. But is it best left to the professionals, or is there a happy medium, such as better made amateur footage? 68 Hats' Pete Avery and Jodie Newman are joined by video producer Karen from TakeOneTV.com to find out how to get the best from the medium and avoid any pitfalls.

Creating digital content can feel overwhelming. Is it really possible to get ‘digital visibility’ on a small budget, or is your content just joining the ever-increasing noise of online babble?  In this edition 68 Hats hosts Pete Avery and Jodie Newman are joined by Alan and Emily Braithwaite of Yellow Tuxedo to cut through the noise.

Podcasting can seem like a dream content channel, hence why the world and their dog seem to be hosting them these days. We're guilty! As a small business owner you can create a podcast with ease: idea, microphone, job done. But to do it properly is an art. So how can you make one that's worth listening to, and which is not ego over content? Having produced 14 podcasts 68 Hats presenters Jodie Newman and Pete Avery decide it's time, at long last, to get some guidance and advice from an expert, Zoe Hanson, the Podcast Lady.

Many businesses claim to give fantastic customer service, and in return assume customers will love them. But are these expectations realistic? In this edition of 68 Hats presenters Jodie Newman and Pete Avery will endeavour to find out what businesses can do to win hearts and minds.

Social media should be part of most businesses’ marketing plan, but is selling your wares on the socials an out-moded business model? And if so what the hell SHOULD we be doing on on our social platforms? In this edition 68 Hats presenters Pete Avery and Jodie Newman are joined by James Gayle from Shogun Social, who works with businesses to help them post like creators.