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If you've ever boosted a post and wondered why nothing happened — this episode is for you.

I sat down with Meta Ads strategist Jana Bishop for a full breakdown on how to actually use Meta ads as a small business owner. Jana has spent over a million dollars of her own money learning ads, has 17,000 students in her programs, and she breaks it ALL the way down — no fluff, no gatekeeping.

Here's what we cover:

• The real difference between boosting a post and running ads through Meta Ads Manager
• The Meta Pixel — what it is and why you need it set up NOW, even if you're not ready to run ads yet
• The best type of content that performs well as an ad
• Which campaign objective to start with and why awareness is still queen
• Realistic ad spend for beginners — and when you're actually ready to run a sales campaign
• The most common mistakes people make that waste their ad budget

If you've been sleeping on ads or too intimidated to start — this is your sign.

🔗 Connect with Jana on Instagram: @theJanaBishop

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