$65 an Hour: What It Costs When You Skip the Price Talk
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$65 an Hour: What It Costs When You Skip the Price Talk
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What do you do when a GM looks at a crushed liftgate and tells you $65 an hour is "a really fair rate"? In this solo episode, Keith Cosentino tells the story of a quick favor at one of his dealerships that turned into an afternoon of real work, and a pricing conversation that went sideways.
Why would a used car manager ask for a different tech when the owner of the company is standing right there on the lot? What happens when three managers each type a price into their phones and compare? And how do you lose a negotiation you didn't even know you were in?
When should the price talk actually happen, and what's the right answer when a customer asks "how long will it take?" What is the locksmith's paradox, and why can getting better at PDR make customers think you're overcharging? What one move would have more than doubled the bill, and why didn't Keith make it?
Got a story about getting your face ripped off on price? Leave it on the SpeakPipe at pdrcollege.com or email pdrcollegeonline@gmail.com. If we use it on the show, the Blackplague tabs are on us.