64. Madelyn Carafa: How to Build a Six-Figure Podcast and Actually Monetise your Audience
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64. Madelyn Carafa: How to Build a Six-Figure Podcast and Actually Monetise your Audience
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How do you grow a podcast into the top 0.5% globally and turn it into a six figure business?
In this episode of Don't Sugar Coat It, I sit down with Madelyn Carafa, podcast host, media strategist and personal branding expert, to unpack exactly what it takes to build a podcast that not only grows an audience, but becomes a powerful business asset.
Madelyn launched her podcast in 2018 as Australia's #1 Health podcast: Healthy Hustlers. Today, it's ranked in the top 0.5% of podcasts worldwide, has generated millions of downloads, and has featured some of Australia's biggest entrepreneurs, athletes and thought leaders.
But this conversation goes far beyond podcast strategy.
We dive into the emotional reality of entrepreneurship, trusting your intuition when the next move doesn't make logical sense, and knowing when it's time to let go of something you've built in order to create something even bigger.
Inside this episode, we cover:
- How to build a six figure podcast and actually monetise your audience.
- The strategy behind growing a podcast into the top 0.5% globally.
- The biggest mistakes new podcasters make, and how to fix them now.
- Why listening to your gut is one of the most valuable business skills you can develop.
- Using long form content to build an iconic personal brand.
Whether you're starting a podcast, growing a personal brand, or looking for more aligned ways to create content that converts, this episode is packed with practical advice and honest conversations you won't want to miss.
If you enjoyed this episode, make sure to follow or subscribe to Don't Sugar Coat It, leave a review, and share it with someone who's ready to build a business by using their voice.
Connect with Madelyn Carafa:
https://www.instagram.com/madelyncarafa/
Connect with Candy:
https://www.instagram.com/candythecreator_/
Join Candy at ICONICA 2026:
https://candythecreator.com/iconica2026
#Podcast #BusinessPodcast #PodcastGrowth #PersonalBranding #Entrepreneur #ContentMarketing #WomenInBusiness #CreatorEconomy #PersonalBrand #OnlineBusiness