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LinkedIn is one of the most overlooked platforms for service providers — and honestly, I get why. If you’re used to Instagram, LinkedIn can feel “corporate” and confusing.

So I brought on LinkedIn specialist Molly Godfrey to break down how to actually use LinkedIn for lead generation in a way that feels strategic, simple, and sustainable.

We talk about how to use your existing network (especially if you have a corporate background), how often to post, what content performs best, how to optimize your profile for conversions, and why relationship-building matters more on LinkedIn than gimmicks and hacks.

If you’re a side hustler or service provider who wants to get clients from LinkedIn without posting every day — you’re going to love this one.

Connect with Molly: Molly Godfrey on LinkedIn: https://www.linkedin.com/in/molly-godfrey/

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