A phone call with his brother sends Rich back to a passage he says might be the one he returns to most — Colossians 3.

Paul doesn't tell us to manage sexual immorality or try harder against it. He says put it to death. Rich unpacks the difference, using a simple but sticky illustration: a vegan friend who feels zero temptation around pizza and ice cream at parties — not because he has superhuman willpower, but because eating dairy simply isn't an option for him anymore. Compare that to Rich himself, who's lactose intolerant but can "cheat" with a pill — and the moment it becomes an option, it becomes a struggle.

That's the whole episode in one idea: as long as porn stays an option in the back of your mind, you'll keep negotiating with it in weak moments — when you're angry, bored, anxious, or searching. But if you take it off the table entirely, the same way you'd never consider infidelity with a prostitute, you're forced to actually deal with what's underneath. The anxiety. The fear. The thing you were escaping in the first place.

Rich makes the case that rules aren't restrictive — they're what actually open up freedom.

In this episode:

• Why "put to death" means something different than "manage" or "resist"
• The pizza illustration that reframes what temptation really is
• Why making something a rule — not an option — is what creates real freedom
• Setting your mind "on things above" and why that changes what you're drawn to
• A prayer to take sexual immorality off the table for good