Everyone sees the views but very few understand what it actually costs to build a career in music videos.

From working with GRM Daily, Link Up TV & SBTV… to directing music videos that generated over 600 million views on YouTube to eventually falling out of love with the industry completely.

This episode explores the reality behind one of the UK’s most influential music video journeys.

We discuss:

* Building a career as a music videographer

* Working with GRM Daily, Link Up TV & SBTV

* The early days of UK music visuals

* Creating videos that generated over 600M YouTube views

* The pressure behind high-output creative industries

* The pros and cons of directing music videos

* Why he eventually fell out of love with music videos

* Transitioning from short-form visuals into long-form storytelling

* Directing documentaries and deeper creative work

* The difference between content and meaningful storytelling

* What creatives misunderstand about success and fulfilment

This isn’t just about music videos. It’s about creativity, identity, longevity and what happens when success no longer feels creatively fulfilling.

Connect with us:

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Listen on Spotify & Apple Podcasts — The Creators Thread