『60 | Eric Cohen - Stop Letting Hidden Money Walk Out Your Door』のカバーアート

60 | Eric Cohen - Stop Letting Hidden Money Walk Out Your Door

60 | Eric Cohen - Stop Letting Hidden Money Walk Out Your Door

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10月19日まで。※適用条件あり
If this was useful, the letter goes further: one short insider note each week on what I'm seeing in live deals right now. It's free, it's two minutes, and replies come straight to me. Join at thejmichael.com/letter.What if the fee you never read is quietly draining your profit?J. Michael Fischer Jr. sits down with Eric Cohen, founder and CEO of Merchant Advocate, built to sit on the business owner's side and cut credit card processing fees without switching processors. Eric came up inside the industry, saw how the fees really work, then switched sides.They break down what a merchant statement really says, who actually makes the money, the hidden line items like non-PCI fees and rate creep buried where no one reads, and why one overlooked charge can cost a seller hundreds of thousands at exit. Every unnecessary fee flows straight to EBITDA and multiplies when the business sells.If you take credit cards, you are probably leaving money on the table and cannot see it. This is the value hiding inside your business long before any transaction happens. Listen now.Timestamped Highlights[01:28] – The statement sitting in your inbox that quietly eats your profit and your exit value[04:52] – How needing a credit card machine turned into a residual income business[07:56] – The overnight rate hike almost no business owner ever notices[09:34] – A consumer advocate exists, so why was there never a merchant advocate?[11:08] – Why no one is really watching your rates, and what that lets processors do[15:19] – Who actually makes the money when you swipe a card, and it is not who you think[18:23] – Why a merchant statement is your cell phone bill times fifty[20:06] – The unanswered survey that can quietly cost you half a million at sale[23:42] – The surcharge scheme where the extra one percent disappears[27:38] – The data entry mistake that cost one company two million dollars a year[29:31] – Why merchant fees can swing a business sale by millions[29:55] – The savings a private equity buyer hopes you never find first[38:01] – The small moment that flipped his entire business philosophyMentioned ResourcesVisaMastercardAmerican ExpressDiscoverBetter Business BureauCredit Card Competition ActDurbin AmendmentChatGPTClaudeAbout the GuestEric Cohen is the founder and CEO of Merchant Advocate, a firm he started in 2006 to sit on the business owner's side of the table and lower credit card processing costs without forcing a switch in processors. He came up inside the merchant services industry as an independent sales organization, then flipped sides to represent the merchant, negotiate against existing processors, and monitor statements month after month for hidden fees and rate creep. Merchant Advocate has saved clients over 300 million dollars in excess fees. A Pepperdine MBA based in New Jersey, Eric runs the company alongside his wife Danielle, who serves as chief operating officer.🔗 LinkedIn | WebsiteImportant LinksFeel Fully Alive: The 5 Dimensions of Vitality gives you the framework to thrive. Get your copy here.Stay Ahead in Business: Michael shares strategies to boost your financial decisions. Read his latest blog.Grow Your Wealth: Book a call with DBD Investment Bank.Going Beyond the Deal is an original podcast brought to you by J. Michael Fischer Jr. Production and editing by Podcast Your Brand.
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