What goes into a great personal brand, along with the reputation that may follow you throughout your entire career, is the same thing that makes someone a great salesperson: delivering on your word. And being consistent. It really is that simple. For someone with an illustrious career in and around the association world, our guest this week on the Six Degrees of Association Podcast, presented by Big Red M, David DuBois, has been a pioneer in building a brand in our industry. Relationships, an emphasis on building friendships over business, authenticity, and emotional intelligence are the timeless hallmarks of David’s personal brand, and he discusses this at length in his fantastic conversation with host Lucas McCann. He retired as President and CEO of the International Association of Exhibitions and Events® (IAEE) at the end of 2023 and has been the head of DuBois Group, LLC, ever since. (Special shout-out to our friend David Grindle for nominating David DuBois as a guest!)

More about David: https://www.linkedin.com/in/david-dubois-956bb2352/

Learn more about Big Red M: https://www.bigredm.com/

How can your association avoid the common pitfalls that lead to a poor relationship with association management? How do you even know if one is needed for your organization? Where do you start?Admittedly, it's not uncommon for folks who are lifelong industry employees to not fully understand what an Association Management Company (AMC) does.

Well, we’re aiming to end that confusion this week on the 6 Degrees of Association Podcast, presented by Big Red M, with our special pinch-hitting guest host, Casey Callanan of Clear Contender Media, who has been producing this show for the last several years.

Our guest is Linda Caradine-Poinsett, who is not only a longtime industry veteran and association executive but also the current Chief Strategy Officer at the Association Management Center of Schaumburg, Illinois.

She is an ideal thought leader— as you'll see from this discussion— to guide us through this important topic of the association management industry and what makes it so valuable (or potentially harmful if you don’t find the right fit).

About Big Red M: https://bigredm.com/

About Association Management Center: https://connect2amc.com/

How can you best communicate your value as an association during a time of intense competition for your dollar, time, and attention? It takes experience, authenticity, and knowing how to read the room to effectively serve your members and build lasting trust. All of these themes and much more are explored in depth on our show this week with our guest, David Grindle, President and CEO of the International Association of Fairs & Expositions (IAFE). Join us for this latest installment of Six Degrees of Associations, presented by Big Red M and hosted by Lucas McCann!Fun Fact: As mentioned in the closing moments of this podcast, David appeared on Jeopardy! on an episode that aired March 8th , 2000, according to the fine folks at the TV Database: https://thetvdb.com/series/jeopardy/episodes/4950962 Learn MoreAbout Big Red M: https://bigredm.com/ About the International Association of Fairs & Expositions: https://fairsandexpos.com/