"You're not going to be replaced by an AI; you're going to be replaced by someone using AI." But there's a layer above that too: what happens when AI is using AI?

In this episode of Marketing Speak, I welcomed back serial entrepreneur David Henzel, of MaxCDN, LTVPlus, and now Context Engine, to talk about what it actually looks like to run an "AI-first" company from the inside. This isn't a theory. David's businesses have already cut ten-person QA teams down to two doing a better job, and he walks through exactly how.

What we got into:

➡️ Why middle management may be the first real casualty of the AI shift
➡️ How to build a "company brain" that keeps every decision, call, and conversation in one place
➡️ Why David refuses to rely on just one AI vendor, and what that protects you from
➡️ What it really means to go "AI-first" instead of just "AI-enabled"
➡️ How documenting your business could make it more valuable if you ever sell it
➡️ David's free offer: a Context Engine workshop and a year's license for three lucky listeners

If you've been wondering how to actually operationalize AI in your business instead of just using it as a faster search bar, this conversation will give you a real blueprint.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/550.