She started charging $55 for sessions. Now she charges $1,000 — and they sell out within hours of a private launch. In this episode, she takes you through her entire pricing journey from the very beginning, including the mastermind that made zero dollars, why she told a brand-new coach to lower her prices from $20K, how she knew she was ready to charge $120,000 in full, and why she's now moving back into accessible offers after years of high ticket. This is the most honest pricing conversation in the industry.

IN THIS EPISODE:

• Her full pricing timeline: $55 sessions to $1,000, $3K masterminds to $120K one-on-one
• The mastermind that launched to zero buyers — and why she's grateful it happened
• Why she went back to one-on-one clients for months before relaunching at over $100K
• The energy test: why she watches her clients' faces and bodies when she suggests a price increase
• When to raise your prices and when to actually lower them — and the brand-new coach she told to charge less
• What had to be true before she felt ready to charge $120,000 in full
• Why she's bringing back low-ticket and accessible offers after a season of all high ticket
• The $111 Spell Membership, the workshop that got 22 signups in 24 hours, and what's coming next

STANDOUT QUOTES:
"It took me five years to charge someone $120,000 in full. There was so much leading up to that. I paid it first. I built the offer to 10X the value. And then I launched it."

"If I raise your price and I watch you contract, we can't go too much higher yet. Because if you're not confident in the price, people can smell that from a literal mile away."

"Charge your damn worth. Add some tax. But have it really excite you — because if you're not excited about the price, nobody else is going to be either."

LISTEN + FOLLOW:
New episodes every week. Follow @andreafrancoxo on Instagram and subscribe wherever you listen. Check out everything Andrea offers at andreafrancoxo.com — from $50 workshops to high-ticket coaching. The Spell Membership is live — click here for the link to join us.

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