52. The Biggest Summit Opinions We Have (That Not Everyone Agrees With)
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What if some of the things you’ve been told you need for a successful virtual summit are actually making your event harder to host, harder for attendees to navigate, and harder to get results from?
In this episode of the Virtual Summit Secrets Podcast, Jenny and Lindsay are sharing their biggest and sometimes controversial opinions about what actually makes a virtual summit successful. From speaker count and Facebook groups to fancy branding, massive bonus bundles, live sessions, replay access, and registration numbers, they’re challenging the “this is just how summits are done” mentality.
In this episode, you’ll discover:
- Why bigger summits aren’t automatically better or more profitable
- When having more speakers can actually create attendee overwhelm
- Whether you really need a Facebook group for your summit
- Why fancy branding shouldn’t replace solid summit strategy
- Why extended replay access may not be enough to sell your VIP offer
- How implementation and support can create more value than more content
- The pros and cons of live versus prerecorded summit sessions
- Why you don’t need thousands of registrations to host a successful summit
- How to turn an existing summit into a long-term business asset
- Why the attendee experience should be your top priority
- How to make your summit a win for speakers, attendees, and your business
- The questions you should ask before adding another feature, speaker, bonus, or element to your event
Because you don’t need to build the biggest summit.
You need to build the right summit for your audience, your business, and your goals.