5 Things I’d Do Differently If I Started My Cheer Gym Today.
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5 Things I’d Do Differently If I Started My Cheer Gym Today.
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When Dan Cotton and his wife Tori took over their gym back in 2011, they didn't know the first thing about running a business — they just knew how to coach. In this episode, Dan breaks down the five things he'd change if he were opening his gym today, and why getting these wrong cost him years of growth he could've had sooner. He covers why a great front desk hire matters more than your next coach (including the costly lesson of a front desk employee who embezzled thousands from the business), how to price your programs off your own numbers instead of copying the last owner, why investing in a real website and CRM drove a 45% jump in class enrollment, and why your class program — not All-Star — should be the backbone of your business. If you want to learn this stuff in person, Dan's got one more Cheer Biz Accelerator event with availability in 2026 (November, at Oregon Dream Teams in Portland) plus events booking into 2027. He's also launching a new Skool learning community focused on using AI as a cheer gym owner — join Cheer Gym Owners and All-Star Cheer Coaches and Owners on Facebook to hear when it drops.