At 21 years old, Debbie De Grote became the number one Century 21 agent in Los Angeles and Orange County and number three in the nation. Her secret wasn't a revolutionary marketing strategy. It was five hours of lead generation every single day.

James Dwiggins and Keith Robinson sit down with Debbie, CEO and co-founder of Forward Coaching, to unpack the discipline, routines, and accountability that separate top real estate agents from everyone else. Debbie shares how she built a business producing as many as 156 transactions a year as a solo agent, what she learned during 13 years with the Mike Ferry organization, and the lessons she's gained from more than 100,000 private coaching calls.

From prospecting and follow-up to emotional intelligence and coaching, this conversation gets to the heart of why knowing what to do isn't enough. Success comes from consistently doing the work.

Links mentioned during the episode:

Forward Coaching Negotiations Course: info.forwardcoaching.com/podcast

How I Built It Podcast: https://podcasts.apple.com/us/podcast/spanx-sara-blakely/id1150510297?i=1000396023160

Connect with Debbie on Facebook - LinkedIn

Learn more about Forward Coaching on Facebook - LinkedIn - Instagram and online at forwardcoaching.com

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The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.