Nikki has been going to business events since she was five (retail-exec dad, family vacations spent at produce marketing conventions with 40,000 of her closest friends), she spent a decade running them, and she once managed a half-million-dollar-a-year event portfolio.

So when someone in a recent peer mastermind asked what everyone had seen at events that they loved and wanted to steal, she lit up like a kid at a LEGO store.

What you'll hear in this episode:

• Why a two-minute cell-phone walkthrough of your venue does more for guest anxiety than anything else
• The checkout-form question that surfaced a breastfeeding mom, a hearing-impaired guest, and a wheelchair user before any of them walked in the door
• The "recovery corner" concept from an Austin biohacking event that Nikki still thinks about ten years later

An event is a customer experience that just happens to have a start time and an end time; most of the work that decides how it feels happens before anyone walks in the room.

Connect with Nikki on Instagram: instagram.com/iamnikkimck

The Would Recommend Standard is a free guide to the five principles behind businesses people can't stop talking about.

Grab it here: theopsshop.biz/wouldrecommend-standard

A Spark Session is a 90-minute strategy session where you and Nikki dig into your client experience and figure out exactly where it's working and where it isn't.

Book yours here: theopsshop.biz/sparksession