In this episode of the Clerks Marketing podcast, Brian and Adam clarify the difference between AI-generated content and email automations. They explain that the automations they recommend are created by humans but are triggered to send automatically based on specific timeframes or prerequisites.

The hosts detail five foundational email automations that every contractor should be running:

• Review Requests: Following a completed job, an automated email asks the customer for a review. The system tracks if the link was clicked; if it wasn't, a gentle reminder is sent, avoiding the spammy approach of endless follow-ups.

• 90-Day Check-Ins: Sending an email 90 days after a job catches potential warranty issues early. Fixing these problems promptly stops homeowners from becoming frustrated and helps prevent negative one-star Google reviews.

• 1-Year Reminders: A one-year follow-up keeps your business fresh in the customer's mind. It is also an excellent opportunity for targeted upsells, such as offering an EV charging installation to a customer who previously had their electrical service upgraded.

• 18-Month Win-Backs: This campaign targets inactive subscribers who haven't engaged recently. Citing Mailchimp, the hosts note that win-back campaigns can recover around 14% of inactive subscribers.

• Anniversaries and Birthdays: Sending personalized emails for birthdays, move-in anniversaries, or service anniversaries builds the relationship and shows you care about the customer.

To highlight the value of these systems, the hosts share data from Campaign Monitor and DMA showing that triggered automation emails generate roughly 320% more revenue than manual email campaigns. Finally, they offer listeners a $599 trial to test their current email list before committing to a full automation program.