📕 THE FULL BUYING GUIDE — 13 pages, $4.99: https://declassifiedhistory.gumroad.com/l/shelf-audit-11-still-ours-fragranceAll five houses, priced, with where to buy so nobody marks it up.Become A Member: https://www.youtube.com/channel/UCb49IBN25rnzvsi5MyRgfYQ/join Black women drive the fragrance counter but barely own it. Here are five Black-owned perfume houses that are still founder-owned — who owns each one, and the 10-second check to tell a real one from a marketing story.📕 EVERY GUIDE IN THE SERIES — one per video, priced and sourced, $4.99 each → https://declassifiedhistory.gumroad.com/This is a buying guide, not a lecture. We've spent a month following the money in hair and makeup — our brands getting bought by Unilever, L'Oréal, and P&G while the founder's face stays on the label. You asked us to do fragrance next. So here it is: the counter you built, who actually cashes in on it, and the five houses that stayed yours.THE FIVE STILL-OURS HOUSES:• Moodeaux — founder Brianna Arps, Black-woman-owned and independent; broke in through Credo and Sephora's accelerator without giving up the company. The affordable way in. Buy direct: https://moodeaux.com• Harlem Perfume Co — founder Teri Johnson, Black-owned; bottles the Harlem Renaissance in scents named for Josephine Baker, Langston Hughes, and Eartha Kitt. Buy direct: https://harlemperfumeco.com• Ourside — founder Keta Burke-Williams; the first Black-woman-owned fragrance brand to land on the shelves at Bergdorf Goodman (2024). Buy direct: https://ourside.nyc• World of Chris Collins — founder Chris Collins; the first Black-owned brand to earn a seat inside the Fragrance Foundation (elected to its board in 2024) and the first Black-owned fragrance line carried at Sephora, Bergdorf Goodman, and Nordstrom. Buy direct: https://chriscollins.com• Brown Girl Jane — founders Malaika and Nia Jones with Tai Beauchamp; the first Black-woman-owned fine fragrance line to reach a Sephora shelf. They raised money from mission-aligned funds but kept control — the founders still run it. Buy direct: https://browngirljane.comWHO CASHES IN: the scent you grew up on is often a conglomerate license, not a Black-owned house — a name like Curve is a Liz Claiborne line run today by Elizabeth Arden. And the celebrity bottle with a Black face on the campaign is usually a licensing deal, not ownership.The habit: search the brand name plus "acquired," then the brand name plus "still Black owned." Ten seconds, and you have the current answer instead of a marketing story. Your money lands where you mean it to.Everything in this video is ownership and business — public records and the companies' own announcements. Nothing here is a claim about what any product does or how it's made.SOURCES:• World of Chris Collins elected to The Fragrance Foundation board — Perfumer & Flavorist, Feb 2024: https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22888192/the-fragrance-foundation-chris-collins-elected-to-the-fragrance-foundation-board-of-directors• World of Chris Collins, first Black-owned fragrance brand at Sephora — Beauty Independent: https://www.beautyindependent.com/world-of-chris-collins-first-black-owned-fragrance-brand-sephora/• Ourside at Bergdorf Goodman (founder Keta Burke-Williams) — Global Cosmetic Industry, 2024: https://www.gcimagazine.com/brands-products/fragrance-home/news/22891632/ourside-brings-conscious-luxury-fragrance-to-bergdorf-goodman-qa-with-founder-keta-burkewilliams• Brown Girl Jane pivots to fragrance, fundraising — Beauty Independent: https://www.beautyindependent.com/brown-girl-jane-pivots-to-fragrance-begins-fundraising/• Brown Girl Jane wins the Fifteen Percent Pledge's Sephora grant — Business of Fashion: https://www.businessoffashion.com/news/beauty/brown-girl-jane-wins-sephora-15-percent-pledge/