LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART PRODUCT BRANDS ARE ALREADY DOING TO PREP FOR THE HOLIDAYS.

In this episode, we’re kicking off Steal This Strategy, a new series where I’m taking you behind the scenes of what I’m seeing product-based brands do, what’s happening strategically underneath the surface, and what you can take from it for your own business.

We’re starting with September, and there is already a LOT happening behind the scenes. From reactivating past customers and shifting your messaging to building your creative assets, testing before ad costs skyrocket, and fixing the leaks in your sales funnel, we’re breaking down what brands are doing now to make their Q4 look effortless later.

In this episode:

• How brands are waking up old customers before Q4
• The messaging shift already happening as brands move into fall
• What brands are fixing behind the scenes before holiday traffic arrives
• Why sophisticated brands are building their creative machine months early
• The testing you should be doing now, before it gets expensive
• Why September is the “tweak and adjustment” period, not the time to panic
• The holiday preparation happening behind the scenes that customers never see
• What you can steal from these strategies for your own Q4

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