LISTEN TO THIS EPISODE IF YOU’RE PLANNING YOUR BLACK FRIDAY OFFER & WANT THE INSIDE SCOOP.

In this episode, we’re breaking down how to actually think about your Black Friday offer as a premium brand. Instead of starting with “How much do I need to discount to get people to buy?”, we’re looking at your positioning, your customer expectations, your margins, your products, and what you’re actually trying to accomplish during the holiday season.

Because a compelling Black Friday offer doesn’t always mean a bigger percentage off. We’re talking about how to create perceived value without sacrificing your brand, why simplicity matters during one of the noisiest shopping weekends of the year, and how to make sure your offer is actually profitable.

Before you copy the 30% off sale everyone else is running, let’s make sure you’re not sacrificing your brand, your margins, or your customers’ willingness to pay full price.

In this episode:

• Why Black Friday shouldn’t become your entire holiday strategy
• The mistake premium brands make when they copy everyone else’s discounts
• How to know when your offer is actually aligned with your brand
• Why your customers may care less about the percentage off than you think
• The alternatives to a traditional site-wide sale
• The margin check you need to make before choosing your offer
• How to create an offer that feels special without giving away the farm
• The simple rule for making your Black Friday offer easy to understand
• The six questions to ask before deciding what your Black Friday offer should be

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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