This week's Misfit Entrepreneur is George Rivera.

George built and scaled multiple 7 and 8-figure businesses — including a $200 million+ brand. By every measure on paper, he was winning. But that growth was quietly costing him something money can't buy: the moments with his family he'd never get back. And it took a gut-punch of a wake-up call to see it. Two weeks before his father passed away, his dad told him something George will never forget — "Don't miss Leo's games. I missed too many of yours." That single sentence forced George to tear everything down and rebuild.

Out of that came the Buy Back Time Formula — a system that helps founders reclaim 10 to 30+ hours a week without shrinking their profit, so the business grows without them being the bottleneck. George is now the leading voice for founders who refuse to be unstoppable in business and invisible at home. Today we're going to get into exactly how he did it — the mindset shift, the systems, and the hard truth that most founders solve every problem in their business except the one that actually matters.

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