47: The goal isn’t the point
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47: The goal isn’t the point
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Somewhere along the way you started using your goals and your results as a way to measure success or failure. Goal setting and goal achievement became a weapon you used against yourself, instead of a tool that you used to operate your business.
This became a problem because when you hit your goals you felt successful and when you didn’t it felt like you were failing. It hung over you, it affected how you showed up in your business, how you approached challenges and problems, and instead of helping you, it became something that stood in your way.
You've probably been using goals like this for years, every quarter, every launch, without ever stopping to notice what this was doing to you and your business. This episode is about how and why that happens, the impact it has, and most importantly, how to turn this around and start using goal setting and goal achievement as an effective tool instead.
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