#47- James Williams (Canuck Time Pieces) - Building a Watch Brand From Scratch
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James Williams grew up in Stoney Creek obsessed with cars, design, and the outdoors — but never expected to build a watch brand. After moving to Simcoe and raising a family, James rediscovered creativity through horology. What began as tinkering with budget parts eventually became Canuck Timepieces, a Canadian-inspired watch company built on unity, collaboration, and craftsmanship.
Topics:
Growing up in Stoney Creek and discovering design
Moving from Guelph to Norfolk County
Why Canadians value community and unity
The Tesla debate & reality of road-tripping EVs
Newfoundland fjords & traveling Canada
The importance of disagreeing respectfully
How Canuck Timepieces was born
Collaboration-driven creativity
Watches as art, fashion, and identity
Building a brand without big marketing budgets