46. Biophilic Design: What Most Hotels Are Missing With Professor Willy Legrand
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46. Biophilic Design: What Most Hotels Are Missing With Professor Willy Legrand
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What's behind a hotel lobby that invites in a full-body exhale from its guests, and another that does the opposite? The answer? Already written into their nervous systems and missing entirely from most business strategies and ROI docs.
My guest today is Dr. Willy Legrand, Professor, author, and speaker based in Germany, where he's been teaching sustainability in hospitality for over two decades. In this episode, you'll discover what his garden tells us about him that his prolific academic career cannot.
Here's what stayed with me after this conversation:
🌍 What biophilic design is, what it isn't, and why it matters to your hotel, lodge, resort
🌍 The hotel lobby that fooled Willy, until it didn't, and why he left feeling disappointed
🌍 How architects and hotels can hijack biophilic design, and what it costs them
🌍 The overlooked research on hotel back-of-house spaces, where staff spend time
To find out more about the Hotel Yearbook mentioned inside this episode, click here.
*This episode is powered by Your Nature Anew, where tourism meets wellbeing.
Ready to learn more? Explore Masterclasses or the 5-Min RESET series from the industry's leading minds at thetourismreset.com. Video-first. On-demand. Zero Barriers To Access.