Connect With Chaz

80% of video on social media is watched without sound.

If you are not captioning your videos, you are invisible to 8 out of 10 people scrolling past your content right now. That is not a social media tip. That is a revenue problem.

Cam Beaudoin spent years as an IBM developer before realizing he was always the one who wanted to present at demo day. He turned that into two businesses: one helping professional speakers build real speaking businesses, and one helping companies make their content accessible to more people.

The message he brings contractors is simple. You already have the most important thing video content needs. You have a face, a job site, and a phone. Start pressing record.

KEY TAKEAWAYS

1. Video is the fastest trust builder you have. 91% of consumers want more video from brands. A 30-second video of you introducing the technician coming to their home does more for customer trust than any marketing piece you could pay for.
2. 80% of video is watched without sound. Facebook's own research showed it. Captions are not optional. They are the difference between someone watching your content and scrolling past it.
3. The record button is the hardest button to push. Once you hit it, it gets easier every time. You do not need a camera crew. You need your phone and a reason to talk.
4. Reusable content compounds over time. Videos that get 2 likes today become a course next year. A collection of short how-to videos becomes a paid subscription product. Start building the library now.
5. Accessibility is usability. If your content is hard to read, hard to hear, or hard to see, you are removing people from your audience. Fix your colors, caption your videos, and check your contrast.
6. Starting a business with kids is different, and that is okay. The mental load is higher. The time is tighter. The key is not balance. It is deciding what you are building and committing to the next small step, not the full mountain.

If you are a contractor business owner doing $1M+ and you feel stuck in the day-to-day, we built GTK for you.

Through peer mastermind and 1:1 coaching, we help you:

• Increase profit
• Install real systems
• Build a team that runs the business
• Get your time back

Go to gatheringthekings.com and apply for a GTK Growth Audit. We will show you exactly where you are leaking time, profit, and opportunity.

Connect with Chaz Wolfe (Host):

Website

Facebook

Instagram

LinkedIn

YouTube

Connect with Cam Beaudoin:

• Instagram: @thefrequentspeaker
• LinkedIn: linkedin.com/in/cambeaudoin
• YouTube: youtube.com/@AcceleratedAccessibility

Resources Mentioned:

• YouTube Live, Facebook Live, Instagram Live for practice
• Accelerated Accessibility: youtube.com/@AcceleratedAccessibility

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