How does tourism hide the voices of communities on main tourism routes? And what happens when this industry is a vehicle to bring back lost stories and heritage instead?

My guest today is Professor Sandro Carnicelli, who teaches tourism at the University of West Scotland. Born in São Paulo to an Italian family, he completed his PhD in New Zealand, today he calls Scotland home. A journey that's shaped years of research and teaching - including his mapping of 50 tourism routes across southern Brazil, a project that connects deeply to his own heritage and, as he puts it, touches his soul.

Here's what stayed with me after this conversation

🌍 A powerful answer to "what does decolonising tourism actually look like?" - the first step any of us can take, whatever your role or the size of your business.

🌍 What Sandro discovered mapping 50 tourism routes across southern Brazil - the histories and stories tourism so often chooses to hide rather than acknowledge.

🌍 The anti-tourism attraction in Brazil that flips the script and engages visitors to confront a version of history the standard tour and usual narrative leaves out.

🌍 How domestic tourism in Algeria is helping communities reconnect with their identities, stories, culture and way of life that colonisation almost erased.

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You can connect with Sandro on linkedin.