If your sales follow-up strategy is basically “just checking in 👋” and hoping for the best… this episode is going to change how you think about sales.

We’re sitting down with Andrea Mac, founder of Salesy and a revenue strategist with 25+ years of experience, to talk about how creative service providers can build a sales process that feels human AND creates more predictable revenue.

Because sales doesn’t have to mean pushing harder, chasing people, or trying to close someone on the first call. (Andrea compares that to meeting someone on Tinder and immediately asking them to marry you 😂.)

Instead, we dig into what actually moves a potential client from interested → ready to buy: better lead qualification, intentional follow-up, stronger relationships, and knowing exactly what information you still need before an opportunity can move forward.

In this episode, we talk about:

• Why most people give up on sales follow-up way too early
• The 6 things you need to know to properly qualify a lead
• Why “circling back” and “just checking in” aren’t great follow-up strategies
• Growth Play’s 3 in’s framework for adding value when you follow up: invitations, insights + introductions
• How to know when someone is actually ready for a sales conversation
• The difference between your target market and your ideal buyer
• How to track prospects, connectors, champions + dream clients
• Why relationship capital matters more than having the “perfect” sales script
• How often you should follow up after a sales call
• Why sales is ultimately about listening, not convincing
• What parts of your sales process you can automate — and what should stay human

One of our favorite reframes from the conversation: everything you do during the sales process is an audition for what it feels like to work with you.

So if following up feels awkward, you’re worried about being annoying, or you’re sitting on a list of leads you KNOW you should probably reach back out to… start here.

CONNECT WITH ANDREA MAC

Andrea Mac / Salesy:
https://www.besalesy.com/

Connect with Andrea on LinkedIn:
https://www.linkedin.com/in/andrea4thewin

CREATIVE MAVEN SOCIETY

If you’re a creative service provider and want support building a stronger marketing + sales system for your business, come hang out with us inside Creative Maven Society. It’s our coaching membership for creative entrepreneurs who want strategy, feedback, accountability, and a room full of people who actually get what it’s like to grow a service business.

https://www.joandlyndon.com/creative-maven-society

COME SAY HI

Jo & Lyndon:
https://www.instagram.com/joandlyndon/

The Sustainable Creator:
https://www.instagram.com/thesustainablecreator/