What does it mean to really 'arrive' in a place? And what's the compelling business case for stillness in tourism? Some of what we'll explore in today's episode...

My guest today is Beáta Szablics, a tourism business strategist, experience designer, and certified forest therapy guide. She was the first-ever guide to host nature therapy sessions on the icy continent of Antarctica.

Most tours or hotel experiences are built on motion. Beáta's work does something quote different. Her work is already enabling guests around the world to truly connect with a place, and to themselves.

Here's what stayed with me after this conversation...

🌍 What Beáta means by place-based sensory experiences, why it's one of the most underused tools in tourism for guest engagement.

🌍 How to make the business case for slowing down in an industry where the entire model has been built on more, and why demand is growing for experiences like this.

🌍 Why guests are sharing that the most powerful moment of their entire trip is moving from 'doing' to 'being', and what that means for the future of designing travel experiences.

This episode is powered by Your Nature Anew, where tourism meets wellbeing.

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