42. Do You Need a Personal Brand? Professional Visibility with Haydn Corrodus
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42. Do You Need a Personal Brand? Professional Visibility with Haydn Corrodus
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Do you need a personal brand to build a successful museum career? And does that mean posting on LinkedIn every day, becoming a thought leader, or turning yourself into an influencer?
Thankfully, no.
In this episode, we're joined by Haydn Corrodus, a social media and digital marketing consultant who's worked with more than 300 arts and culture organizations, museums, and libraries. We're unpacking what is a personal brand, why professional visibility matters, and how to build a reputation that opens doors without feeling like you're constantly selling yourself.
Because whether you're intentionally building a personal brand or not, people already associate things with you professionally. The question is whether those associations reflect your skills, passions, and career goals.
In this episode, we cover:
- What a personal brand actually is, and why it's about more than aesthetics, followers, or becoming an influencer
- How professional visibility helps you stay top of mind for jobs, collaborations, and career opportunities
- Why emerging museum professionals don't need years of experience to share valuable perspectives
- Ways to build meaningful relationships and professional networks without feeling transactional
- How museum professionals can share their expertise consistently without chasing algorithms or posting every day
The takeaway? You don't need to reinvent yourself to become more visible. Start by sharing what you care about, the work you're doing, and the perspective you bring to the field.
Resources mentioned:
Visible on Purpose
American Alliance of Museums
Connect with Haydn Corrodus:
Website
Keep the conversation going:
Do you feel like you have a personal brand, or does the idea still make you cringe a little? Follow Curate Your Career on Instagram and tell us what you think.
Have a museum career question? Submit it for a future mailbag episode!
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Museum Career Resource Library